We select prestigious brands such as climbing nuggets. Without a priori on the reputation of brands but with many convictions on the quality of their products and their transparency efforts.
For each brand, the barometer analyzes 3 eco-responsible indicators:
Eco-design of products
The indicator which embodies the brand's commitment to the design, packaging, durability and end of life of its products.
Production line
Here we are talking about the level of social and ethical responsibility in the brand's production and supply chain.
Corporate Social Responsability
What is the brand’s CSR (corporate social responsibility) investment?
Internally: with employees,
Externally: with associations and the public.
This decryption enables us to determine the stage the brand has reached in its eco-responsibility commitment:
Muule gives you a global and detailed view of the commitments of outdoor brands.
Every time we start working with a brand, our partner agency AirCoop submits a transparency questionnaire. Renewed every two years, it assesses 3 criteria: the impact of the brand's products, the quality of its manufacturing chain and its level of social responsibility (CSR).
17 justifiable questions highlighting the efforts made by brands in order to reassure you before you shop at Muule.fr. Following the analysis of 3 key social and environmental criteria, each brand is assigned a status that will be associated with the brand's official CSR message.
Eco-design of products
Eco-design of products
Product packaging
End of product life
Animal welfare (wool, down, fur, leather)
Product Warranty
Development of new reasoned business models
Control of chemicals in products
Product reparability
Production line
Ethical and responsible production (social audit of suppliers or social certifications)
Product transport
Transparency of the production chain for consumers
Manufacturing in Europe / Mediterranean
Corporate Social Responsability
Management of CSR within the company
Governance and human relations
External communication
Commitment to associations
Greenhouse gas emissions management & climate strategy
