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AYAQ

Since its creation, the AYAQ brand has been geared towards eco-responsibility, with the ambition of offering clothing that is elegant, high-performance, and versatile, with fitted cuts and understated designs.


Despite still some shortcomings such as the measurement of its carbon footprint and the contribution to global carbon neutrality (which should arrive in 2025-26) and the social audits of European garment factories, we are in good hands with AYAQ, one of our most exemplary brands!

Status obtained at the Muule barometer

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Eco-design of products 77.0 sur 100.0

In just a few years, the brand has made significant progress in eco-designing its products, using recycled materials for over 90% of its products. The materials used are European and French, and green electricity is used for their production. This greatly reduces their manufacturing impact. Animal welfare and chemical certifications are exemplary, and even the packaging has made significant efforts.

Production line 90.0 sur 100.0

100% of the production of materials and finished products is manufactured in Europe. This guarantees more respectful social conditions for workers. As a result, no air transport is done, further limiting the carbon footprint of the products. Finally, to go further, we could expect the brand to be more transparent about its partner factories and to conduct social certifications and audits.

Corporate Social Responsability 60.0 sur 100.0

A great commitment for a young and modest French brand, which is deployed throughout the company, from employees to external partners, all of whom are aware of the brand's actions.
AYAQ

The selection AYAQ

A true nature lover, Vincent Defrasne set himself a new challenge in 2020. This former Olympic Biathlon Champion in Turin (2006) then created AYAQ with the ambition of offering products that are as beautiful and elegant as they are efficient, with a very strong eco-responsible commitment.


All production is made from natural and recycled materials in Europe. The materials are selected and tested for the quality of their fiber. In addition to their virtuous aspect for the environment, the brand's clothes are elegant and efficient with fitted cuts and sober designs.


AYAQ Size Guide

Best Sellers AYAQ

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